Gratitude Journal Mom: Meredith Looney

by Meredith Looney

Welcome to the “Mom Entrepreneur Spotlight” series of articles. Here, we’ll discuss issues related to the balancing act we all face: running our own businesses while being busy Moms!

This week’s post highlights Meredith Looney of “i like books” – enjoy and would love to hear your thoughts and comments below!


gratitude-journal-kidsThe idea for the “i like book collection” came to me after my husband and I attended a newlywed class. The common theme we heard throughout the class was to say something nice to your spouse daily. We took that advice to heart and even a step further. We wrote down in a little notebook what we liked about each other. It was such a special moment every day when I would race to the notebook to see what he liked about me. Sometimes it was a huge thing and sometimes a little thing, like that I remembered how he liked his coffee.

BOOM – just like that, I realized the power of positive affirmations. And it changed my life.

[easyazon-image align=”left” asin=”0983326932″ locale=”us” height=”160″ src=”http://ecx.images-amazon.com/images/I/51nc7CQtM7L._SL160_.jpg” width=”160″]As parents, we just naturally tell our kids all the wonderful things we think about them, but how special for us to record it in a book! So, we created the i like book for kids as a way to capture the “likes” we had been showering on them and watch them bask in the affirmation. The 12-month journal allows you to show your child all of the big and little things you LIKE about them consistently. I tried to make it fun with stories, quotes, games and a family tree, but then leave lots of rooms for it to be YOUR book that you add pictures or mementos, and of course, fill in with all the things that will make your child feel loved, safe, unique and special.

[easyazon-image align=”right” asin=”B004H2QOES” locale=”us” height=”160″ src=”http://ecx.images-amazon.com/images/I/41uUz61AWLL._SL160_.jpg” width=”106″]Next we did a book for couples, since what could be more important than telling our spouse all those little things that we love about them….but sometimes neglect to say out loud.

And finally, who needs the power of positive affirmation more than each one of us, loving ourselves!? I created a book designed for women to ‘like’ their life in a journal format.

[easyazon-image align=”left” asin=”0983326983″ locale=”us” height=”160″ src=”http://ecx.images-amazon.com/images/I/31aFY7un4DL._SL160_.jpg” width=”107″]Though I have a background in sales and corporate recruiting, I had never really found my passion. Until I started creating these books. Because the funny thing is that helping people positively affirm themselves and their family has brought such positive affirmation to me! What a great cycle!

Of course, like any entrepreneur I have my struggles. And some advice for other women starting a business — no matter what kind.

If I had it all to do again I would have worked harder to find one or two investors instead of using credit cards as my startup money. It would have been a lot less expensive to pay one investor than 10 different credit cards that racked up a whole bunch of interest as my company is getting off the ground. Finding someone who believed in me would have removed a lot of financial stress.

And then, as every startup knows, there is the issue of awareness of the brand. Everyone who has purchased a book thinks it is an amazing concept, so, instead of spending money I am spending time getting my name and books out there.

That’s where the mom network comes in! Social media through ‘real moms’ has been our target for free brand awareness.  Moms are powerful and they love to brag about what they have bought or are using with their kiddos, especially when it has had such a positive relational impact.

It truly is a juggling act every single day. One thing I try to do is put the phone/iPad down and look my kids in the eye when talking to them. This is not easy to do – trust me – but so very valuable for them to know I am listening to them and care about what they are talking about. How funny that we start out doing something for our kids — creating something that not only is super positive for them but also allows us to be more flexible with our schedule to spend more time with them — and sometimes the opposite happens since it’s so easy to be consumed with the “next thing” that is always waiting.

I know that I don’t make any money, not even a dime, without helping someone feel better about themselves.

So in that way, the i like book collections isn’t just a gift for my customers, but a gift for me!

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